In the Sauk Valley area, it’s a movement known as Shop Small.
Across the nation, it might be better known as Small Business Saturday, sandwiched between Black Friday and Cyber Monday in a weekend of shopping extravaganzas.
Last week I was working on stories for Sauk Valley Media’s upcoming gift guide.
I was interviewing the owner of a small gift shop in Sterling about jewelry. Between questions, one employee looked intently at my wrist.
“It was a few summers ago,” I said. I told her I didn’t really remember.
But I did.
Kohls. The popular department store, which came to Sterling a few years ago, has more than 1,100 U.S. locations. I don’t feel guilt about where I bought the bracelet from, but that lady’s simple question prodded my brain.
“They say a dollar spent in the community turns seven times,” the co-owner of a jewelry store in Dixon told me at another interview.
Small businesses have to stick together these days. The French Market I blogged about in September was a collaboration between several businesses in Princeton’s Art District, and it successfully generated business and buzz about stores many people drive past but seldom enter.
This post is not meant to scold people for not shopping locally, and it’s not meant to condemn shopping at nationwide chains. Rather, my intent is to raise awareness about local businesses. Shopping locally is going to be a part of my personal push to live where I am. Along with exploring local parks, which I’ve done a lot of this fall, I think it’s worth delving into local shops and eateries. I want to get all that I can from this area before I move on. And when I do, I want to carry a local mentality with me.
I’ve rethought my Christmas shopping strategy for this year. I’m going to make my list earlier than usual and see what Princeton, Dixon and Sterling have to offer before I go elsewhere.
I put this thought into action right after the gift shop interview. Bushel Basket Candle Co. adjoins the Sterling Mall and has an array of wonderful-smelling candles. I knew from the moment I walked in that I’d leave with something.
What inspiration will you find this season from shopping small?